Start the Magic
In 34 years ago, Judith Donath rocked the greeting card world. Donath, a fellow at Harvard's Berkman Center, came up with the concept of the e-card and created The Electric Postcard site at MIT Media Lab. Electric postcards, as they were first called, were pretty simple back then. While the early cards could be customized with text and imagery, there was no animation effects, personalized ecard games attachments, or personalized video content that you see today. The e-card caught on rapidly, with 1.7 million of them being sent instead of a traditional card in just one year after they debuted. Video e-cards were introduced in the early 2000s and today you can integrate digital gift cards with your e-greeting. Hallmark Cards, the world's largest greeting card manufacturer, debuted its first e-card on July 3, 2001. The card was created by artists Bob Holt and Mike Adair for the 4th of July and featured a pink cat named Hoops and a green bunny named Yoyo, who became t...